OUR PROJECTS

Objective:

Launch the NBA’s first Africa office by showcasing the new tagline, "Spirit of the NBA," through technology while creating engaging entertainment for top athletes, celebrities, and influencers.

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Solution:

We developed custom augmented reality photo filters, blending basketball culture with interactive visuals. These filters allowed attendees to capture dynamic photos and videos, driving engagement and social media buzz.

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Result:

The AR experience became a highlight of the event, with most guests participating and sharing on social platforms, amplifying the NBA's visibility and innovation.

Objective:

In May 2021, Marriott launched its first hotel in Nigeria with two key goals; Mitigate COVID-19 risks by showcasing the hotel rooms innovatively without requiring physical entry. Provide a virtual experience of the hotel rooms to the target market, including those unable to attend the launch graced by top celebrities and dignitaries.

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Solution:

We developed a cutting-edge WebAR experience, enabling both attendees and remote audiences to explore the hotel’s luxurious rooms virtually. This solution seamlessly combined immersive storytelling with accessibility, offering a safe yet captivating experience.​

 

Result

The activation achieved widespread acclaim, engaging both physical and virtual audiences. In 2023, it was recognized with the EXMAN Best Use of Technology for an Activation Award, solidifying Marriott's launch as a benchmark in innovative brand experiences.

Objective

In February 2021, Mastercard launched a customer rewards "Shoppas Spree" activation to strengthen customer loyalty by giving back with rewards, including a grand prize of an all-expenses-paid trip to the FIFA World Cup, where Mastercard was a major sponsor.

Drive increased usage of the brand’s products while showcasing its commitment to technological innovation.

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Solution

We developed a QR Code Quiz to engage participants dynamicall. Customers scanned one of many QR codes laid out at the activation site, with each scan revealing whether they won or lost a prize.To ensure fairness and excitement, the scannable QR codes were designed to shuffle dynamically, offering an engaging and unpredictable experience.

The activation successfully merged gamification and innovation to create a fun and interactive rewards campaign.

 

Result

The campaign drew over 8,000 participants, significantly boosting customer engagement and Mastercard product usage. The dynamic QR Code Quiz became a highlight, receiving positive feedback for its fairness and technological ingenuity, further cementing Mastercard’s reputation for delivering memorable customer experiences.

Objective

In October 2021, Chivas Regal partnered with Balmain Paris to celebrate the unveiling of the limited-edition Chivas Regal XV Gold Bottle. The activation aimed to; elevate brand awareness by blending Chivas Regal's premium heritage with Balmain's bold luxury. Create an engaging, innovative experience to captivate attendees and amplify the event's reach through social media.

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Solution

We developed an AR Magazine Virtual Red Carpet experience, allowing attendees to immerse themselves in a stylish, branded environment. Guests could step onto the virtual red carpet, take photos and videos with dynamic AR visuals, and instantly share their experience on social media. The design highlighted the fusion of Chivas Regal and Balmain’s aesthetics, making the event interactive and memorable.

 

Result

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The AR experience became a highlight of the event, captivating attendees and driving significant social media engagement. The Virtual Red Carpet underscored Chivas Regal’s innovative approach to brand storytelling, seamlessly blending technology and luxury to celebrate the collaboration with Balmain Paris.

Objective

In 2021, Teni the Entertainer sought to launch her album "Wondaland" with an event that recreated her cherished childhood memories through a cutting-edge virtual reality (VR) experience. The event provided an immersive journey into her past, connecting participants with elements of her childhood and sharing her inspiring path to stardom.

 

Solution

We developed a captivating VR experience to bring Teni’s memories to life. We designed an audiovisual amusement park ride, guided by Teni’s avatar, which led participants through key moments from her childhood. Integrated precious pictures and memorabilia, evoking nostalgia and enhancing the emotional depth of the storytelling. Delivered a seamless and engaging VR experience, offering attendees a personal and immersive connection to Teni’s story through YouTube.

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Result

The activation attracted over 170,000 participants, who were captivated by the emotional storytelling and innovative design. The "Wonderland" launch set a new standard for album events, providing a memorable and impactful experience that strengthened the bond between Teni and her audience.